Straight from the game
This is what the grind looks like.
No mockups. Seven real screens from the game — the win, the build, the channels, the roast, the rival, the pivot, and the other ending.
You're a one-person startup racing to $5,000 a month before the runway runs out. No team. No VC. Just you, your energy, and the grind. Marketing isn't a menu — it's the whole game.
Most tycoon games make marketing a button you press. Here it's the deep system you actually play — and the rest of founder life is doing its best to stop you.
Eleven channels, each hot or crowded, each a fit (or not) for your app. Post organically to build an audience that compounds — or pay for an instant burst. Spam the same channel and watch it saturate. Catch a wave and go viral.
A few units of energy a month — that's it. Spend it building, marketing, or on your own health and sanity. Skip the gym for a quarter and obsession eats you alive. Rent, ramen, and lifestyle creep set your burn.
It has sound now: effects, a home loop, and a tense crunch loop that kicks in when runway drops under three months. Subtle, it is not.
Get Sherlocked at a keynote. Hit the HN front page by accident. A copycat raises a $5M seed to bury you. Stripe "reviews" your account on a Friday. Fifty-plus events of pure, satirical startup pain and luck.
Negotiate an acqui-hire by reading the buyer's tells. Plateau, pivot, or sell. Then get the recap: "18 months · 6 apps shipped · one viral hit · retired to Bali." Or the other ending.
Either way, the end screen spells out what you learned — and Run it back replays the same setup on a new seed.
Hold $5k MRR for three months and you've won Lifestyle — no purchase required. Exit, Unicorn, Portfolio and Cult Following come with Pro, along with Angel Mode, the sandbox. Four founder identities to start from, and a guided first month. The rest are on you.
Twelve founder levels and ten badges follow you from career to career. One all-time Game Center leaderboard, Best run: your peak MRR, ranked. Losing a career is fine. Losing your spot is personal.
Marketing lands next month. Money rolls in over time. Skills quietly reveal what you couldn't read before. It's the BitLife "age up" loop — but the life is a startup, and the suspense is whether your bet pays off.
Get the game →A whole founder life — shipping, going ramen profitable, getting copycatted, winning anyway — compressed.
No mockups. Seven real screens from the game — the win, the build, the channels, the roast, the rival, the pivot, and the other ending.
Every big moment offers a Post it button. It writes a parody build-in-public post around your run's real MRR chart, ready to share.
Offered, never forced. The humblebrag is optional.
Free on the App Store — no waitlist, no signup. Tap in, ship your first app, try not to go broke.
Download on the App Store →